Designer Gold jewelry is produced by adding a careful selection of designs metals that bleach yellow gold. Strong bleaching metals are palladium, nickel and platinum. Moderate bleaching gold metals are silver and zinc. This tends to historically produce two classes of 18-karat-gold, nickel alloys and palladium alloys. Because of the price of palladium, the palladium whites are the most expensive and whiter alloys. Gold jewelry can never go out of style. It can look good on almost everyone. It is the ultimate amalgamation of classic beauty, wealth and style.

Many low grade commercial gold alloys do not produce an acceptable level of yellowness to the consumer; therefore it has become common practice for manufacturers to rhodium plate items of jewelry to give the nice ‘ice gold’ color that is associated with Gold jewelry.

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